Submitted by Helen on June 7, 2009 - 10:45pm
Looking for a Social Media Case Study? You're probably not alone, as Social Media, or more accurately Online Social Networking, is becoming more and more attractive to marketers and organizations in the drive to get the word out about their efforts.
Because of this increasing interest, there is also a need for social media case studies.
That's why I've decided to release this case study called Tapping Into History for Fun and Profit: A Social Media Case Study Or… How leveraging social media and current events can drive awareness of your campaign.
This case study outlines a project launched at the beginning of December, 2008, in response to a crisis in the Canadian parliament system. Inspired by the sudden political events, a site was launched to test the effectiveness of running a quick campaign through social media.
The results are interesting and a little surprising. Please feel free to comment or email me directly if you have any questions or comments about the case study at all - feedback is always welcome. :)
This is very helpful
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