Submitted by Helen on October 26, 2009 - 6:46pm
As any successful marketer knows, if you are serious about making money with your sites or otherwise achieving your goals, you will eventually have to work well with analytics (or hire someone who does).
Like with Internet marketing in general, it's easier to get up to speed when you're sure you're reading quality information. Therefore, these are the blogs that I recommend to people when they are seriously thinking about learning more about analytics. If this is an area where you are thinking about investing some time, these are some of the good places to start.
In no particular order:
Google Analytics Blog
The official Google Analytics blog is the place to find out what's happening with the GA platform. Here is where you will get the scoop on new features and changes to GA.
Occam’s Razor by Avinash Kaushik
Avinash Kaushik is arguably the most well-known voice of analytics, and is the author of "Web Analytics an Hour a Day" and "Web Analytics 2.0". Follow his writing if you want unique insights, especially at the enterprise level.
LunaMetrics Blog
LunaMetrics is a respected name in Google Analytics, and the blog is a great way to get tips and tricks for GA. Keep up with this blog if you are looking for hands-on tips for your GA implementations.
Advanced Web Metrics Blog
Brian Clifton, the author of "Advanced Web Metrics with Google Analytics" and PhD with Google writes this helpful blog. Subscribe to the blog for helpful tips and thoughtful reaction to analytics industry happenings.
Juice Analytics
This site has some great information and some fun and useful tools, especially for graphing. There are fun stories like proving the "Colbert Bump", and there are some nice graphing tools you can use here.
Omniture Blog
The official voice of Omniture (and is that Adobe analytics now??), this site is updated frequently. Although the information is understandably Omniture-centric, it does offer food for thought if you're interested in analytics in general.
EpikOne Blog
The EpikOne blog is a fantastic resource for new tips and tricks you can use in your GA implementation. This blog is a definite must-read to get the latest sick tools to spiff up your GA. They also offer the sitescan tool which can help identify GA installation problems on your website.
Know some other blogs that are must-reads for getting comfortable with analytics?
Photo by nDevilTV
I am definitely bookmarking this page and sharing it with my friends.
:)
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