Helen M. Overland has been immersed in the online world for almost a decade. As Director of Marketing and Training with Search Engine People, Helen balances responsibility for generating effective marketing strategy with ensuring that team members continue to strive for excellence.
Helen combines her tech savvy with her knowledge of online channels to identify innovative online tactics. She sharpened her skills in the trenches of E-Commerce and grew revenues straight through the dot-com burst. In the past, Helen has generated sales in excess of $500k within an $18k online marketing campaign.
In her previous position with non-linear creations, Helen worked with clients such as TD Canada Trust, Canada Mortgage and Housing Corporation, Canadian Tire, and The Canadian Press.
She is known online as semlady, and shares her creative insights at marketing conferences and events such as Search Engine Strategies, Search Marketing Expo, PodCamp, SustainabilityCamp, webinars and various other events.
Helen's personal site can be found at MsSEM.com, and she can also be found on Twitter as @semlady, on LinkedIn and on Slideshare. Helen is also the Co-Founder of GreenGTA.ca, a environmental information site for the Greater Toronto Area.
Helen provides guidance in:
SEO Services, PPC Management, General SEM, Twitter, Facebook, Search Engine Optimization, Competitive Analysis, Social Media Monitoring, and Online Sales and Conversion Optimization
Helen combines her tech savvy with her knowledge of online channels to identify innovative online tactics. She sharpened her skills in the trenches of E-Commerce and grew revenues straight through the dot-com burst. In the past, Helen has generated sales in excess of $500k within an $18k online marketing campaign.
In her previous position with non-linear creations, Helen worked with clients such as TD Canada Trust, Canada Mortgage and Housing Corporation, Canadian Tire, and The Canadian Press.
She is known online as semlady, and shares her creative insights at marketing conferences and events such as Search Engine Strategies, Search Marketing Expo, PodCamp, SustainabilityCamp, webinars and various other events.
Helen's personal site can be found at MsSEM.com, and she can also be found on Twitter as @semlady, on LinkedIn and on Slideshare. Helen is also the Co-Founder of GreenGTA.ca, a environmental information site for the Greater Toronto Area.
Helen provides guidance in:
SEO Services, PPC Management, General SEM, Twitter, Facebook, Search Engine Optimization, Competitive Analysis, Social Media Monitoring, and Online Sales and Conversion Optimization
