Whether it's a news story that affects your product, or you just have a really tight timeline on a project, sometimes you just really need to get a campaign out in a rush. And as we all know, usually the best campaigns have some kind of conversion point on the landing page - somewhere you can collect information such as the visitors email address.

 

Waiting for your developers to create a form and set up the infrastructure (like a database table) to hold and report on the information can seem like an eternity while you're watching traffic go through the site without leaving a trace of conversion behind them.

 

But you need a form and a way to collect the data, so what can you do?

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Like many other SEOs working with different organizations across many different industries, I've noticed one striking and consistent trend that seems to transcend most organizations out there:

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We're really excited to be officially launching on May 11th, 2009; thanks for joining us!

 

The Focused Marketer is the brainchild of long-time Search Engine Marketer Helen M. Overland (a.k.a. semlady).

 

The goal of the site is to cut through the noise and bring you Internet Marketing strategies and directions that you as a business can actually use. You will not find "how to get 5000 twitter followers in 24 hours" stories here. For that, look elsewhere. Here you will find ideas that you can actually take back to your business to improve your bottom line.

 

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We're not just another pretty site... Helen is a 9 year veteran of Internet Marketing and literally bursts with creative new ideas and strategies on a daily basis. Find out more about Helen and why this new site matters.

 

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