You know who you are... you know your on-site search engine isn't really.. what's the word?... good.

 

Here are 5 signs that your on-site search engine may need to be updated or replaced, followed by a tried-and-true free solution:

 

1. You'd rather click through 3 or more pages of navigation than use your search engine
2. You anxiously wait to see if the results are relevant when you do a search
3. Visitors call or email asking for things they should be able to find on the website
4. You can't remember the last time you used the search engine on your website
5. You need a second to think about where on your site the search box is

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Looking for a Social Media Case Study? You're probably not alone, as Social Media, or more accurately Online Social Networking, is becoming more and more attractive to marketers and organizations in the drive to get the word out about their efforts.

 

Because of this increasing interest, there is also a need for social media case studies.

 

That's why I've decided to release this case study called Tapping Into History for Fun and Profit: A Social Media Case Study Or… How leveraging social media and current events can drive awareness of your campaign.

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Social Media is definitely a field that a lot of people are interested in, but few really understand how to use.

 

The problem isn't that social media is useless or impossible to leverage, it's just that "social media" is an extremely broad term that defines an increasingly complex set of activities.

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There is one question that I am frequently asked by new people I meet which I have to admit, makes me want to roll my eyes, just a little.

 

That question is - "should I use the meta-keywords tag?" Or sometimes, "how many keywords should I put in my meta-keywords tag?"

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Whenever there's a boom of interest in one web property or service, everyone wants to get on the bandwagon, whether or not it is appropriate for their business, or whether or not they understand how to use the tool.

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